Clear Vision Consultation and Training

Strategic Marketing for Senior Managers

Audience:

This program is designed for Senior managers, marketing managers and marketing specialists.

Objectives:

By the end of this training program, each participant will be able to:

·        Explore how marketing concepts are being applied (or not) within your organization

·        Understand the link between your company strategy and marketing strategy

·        Learn the latest competitive marketing strategies

·        Use a structured framework to formulate competitive marketing plan

Course Outline:  

i         

Marketing concepts and tasks

·        The marketing mix (7Ps)

·        Guided selling versus marketing

·        Marketing and Society

ii       

Marketing Information System (MIS)

iii     

Consumer buying behavior

iv     

Strategic planning process

·        Situational analysis

·        SWOT analysis

·        Setting goals & objectives

v       

Market Segmentation, Targeting, and Positioning for Competitive Advantage

vi     

Marketing strategies

·        Product and Services Strategy

·        Pricing Considerations and Strategies

·        Integrated Marketing Communications

·        Distribution Channels

·        Direct and Online Marketing

vii   

Implementing and evaluating marketing plans