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In 2 days (27-28 July) fees  

 

COURSE DESCRIPTION:

 

Study of marketing from a managerial perspective including analysis of the environment, competition, and customers to plan and deliver a marketing mix of product, price, promotion, and place that satisfies customers and achieves organizational and societal goals.

 

 

Course objectives

This course has several objectives:

1. To provide a solid foundation and understanding of marketing management. Many individuals do not have a good understanding of marketing. Most identify with sub-areas of marketing, including advertising, public relations, selling, and retailing. Marketing involves this entire plus much more.

2. A second objective is to develop an understanding and appreciation of the interrelatedness of quality, value, and customer satisfaction. As you study marketing, you will find that customers are willing to pay for quality products/services if they offer value. PIMS Studies suggest that market share can be achieved and sustained by competing on the quality dimension.

3. Third, it is important to understand how the functional area of marketing works with other areas within an organization, such as production and research and development.

 4. Finally, a host of concepts of strategic importance will be discussed from a theoretical viewpoint as well as practical applications. Some of these concepts include (but are not limited to) to name a few

COURSE OUTLINE

Marketing's Role.

Satisfaction and Quality.

Strategic Planning.

Marketing Information and Environment

Consumer Behavior

Dealing with Competition; Identifying and Selecting Market Segments

Differentiation and Positioning; Product Life Cycle

Developing New Market Offerings

Product Lines, Branding and Packaging.

Services

Pricing

Relationship Marketing

Marketing Communications: Advertising, Sales Promotion, and Public Relations


Direct & Online Marketing; Managing the Marketing Effort

 

Marketing Manager                                          Training Coordinator

Hany Wadie                                                       Ms.Thekra

Hany@cvlearn.com                                         Thekra@cvlearn.com