Marketing Management
COURSE DESCRIPTION:
Study of marketing from a managerial perspective including analysis of the environment, competition, and customers to plan and deliver a marketing mix of product, price, promotion, and place that satisfies customers and achieves organizational and societal goals.
Course objectives:
This course has several objectives:
1. To provide a solid foundation and understanding of marketing management.
2. To develop an understanding and appreciation of the interrelatedness of quality, value, and customer satisfaction.
3. To understand how the functional area of marketing works with other areas within an organization, such as production and research and development.
4. Overview of strategic marketing and its impact to business.
5. Understanding consumer behavior and techniques used in marketing.
6. Dealing with Competition; Identifying and Selecting Market Segments
7. To understand Marketing Communications: Advertising, Sales Promotion, and Public Relations
8. Overview of online marketing.
Course Outlines By the end of this course, participants are expected to comprehend the following points:
- The different definitions of Marketing and historical background.
- The importance of Marketing in current business challenges.
- Fundamental Marketing concepts.
- Tasks of Marketing management.
- The effect of Marketing in customer value.
- Strategic Marketing management.
- The components of marketing plans.
- Marketing segmentation.
- The value of information in Marketing management.
- Assessments or metrics of marketing productivity.
- 4 Ps, 8 Ps, 12 Ps, and others.
- Marketing management and proper forecast.
- Customer Relationship Management.
- Consumer behaviour aspects.
- Marketing to Consumers VS Marketing to Businesses.
- Creating Brand Equity.
- Brand Management.
- Dealing with competition.
- Managing services.
- Developing pricing strategies.
- Different marketing channels.
- Marketing in Retail.
- Integrated Marketing communication.
- Consumer influence and diffusion of innovation.
- Online marketing.
Location: Several locations
Certificates: Cambridge Regional College, UK & Clear Vision
Date: Several dates
Instructor CV: Click here to view the CV
For further assistance, contact us at:
training@cvlearn.com
Tel: +966 562170000
Fax: +966-3-8823143