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Effective Strategic
Planning in a Global Competitive Environment
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Audience:
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This program is designed to Senior
managers, department heads, directors of planning and development, and
planning specialists.
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Objectives:
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By the end of this training program,
each participant will be able to:
- Prepare a vision
and mission statement for their own organization
- Apply the steps
of strategic planning to their specific situation back at work.
- Think and act
strategically when facing competitive challenges, establishing
sustainable competitive advantages, and improving the performance of
their organization.
- Prepare the
necessary action plans, performance measurements and feedback/control
mechanisms
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Course Outline:
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i
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Overview of Strategic Management:
- The Evolution of
Strategic Management
- Steps of
Strategic Planning and Control
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ii
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External and Self Analyses:
- S.W.O.T.
Analysis
- Market and
Competitive Analysis
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iii
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Formulation of Vision and Mission
Statements:
- Objectives and
Values
- Gaining and
Retaining Competitive Advantages
Strategic Creative Thinking:
- The Mind of the
Strategist
- Latest Trends in
Strategic Thinking
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iv
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Goals, Strategies and Action Plans:
- Identifying
Business Goals and Strategies
- Departmental
Strategies and Action Plans
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v
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Developing Performance Measures and Control
Systems:
- Key Performance
Indicator
- The Balanced
Scorecard
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